Interesting facts in development
Solution: We developed a new brand identity for Surani Interiors that achieved the following:
- Preserves Heritage: The new logo incorporates the brand’s original name “Surani” in a modernized script font. The color palette retains the original gold, reflecting the brand’s long-standing legacy.
- Evokes Premium Quality: The logo design employs clean lines and a sophisticated typeface. The gold color is used sparingly and strategically to convey a sense of luxury and value.
- Showcases Versatility: The new logo design is versatile and can be effectively applied to various mediums, including signage, marketing materials, and even directly onto the plywood itself, as showcased in the brand board.
Interesting facts in development
Implementation:
- Logo Design: The new logo retains the brand name “Surani” in a modernized script font, conveying heritage and sophistication.
- Color Palette: The color palette incorporates the brand’s original gold, but in a more limited and strategic way to suggest luxury.
- Brand Materials: The brand board you provided demonstrates how the new logo can be applied across a variety of marketing materials and directly onto plywood.
Results of the project
Create ideas
Surani Interiors’ brand refresh is expected to resonate with both existing and new customers.
Support clients
The new visual identity should portray a brand image that is current, prestigious, and rooted in tradition.
The best development
By emphasizing its heritage and quality craftsmanship, Surani Interiors can effectively compete in the modular furniture and plywood market.
We create special things